competitiveness of communication business. Although KT was privatized for change, KT’s overall culture had vestiges of public enterprise yet. There were lots of request for executive appointment and also they often employ people through the nepotism. These problems cut off communication between executives and employees. Finally it caused executives’ dogmatic decision making. In 2011, they sel
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain
& cheap buckets Set
By introducing the wellbeing menu, a brand strategy to modify the meantime,
Excessive discount policy has lead to deteriorating profitability of the industry.
In addition to the industry caused excessive competition
Burgerking conducted a experiment to participants who never tasted a hamburger before.
Most of the Participants
Favored the whopper burger!
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be