4. Why Chinese market is crucial
China has a large pool of under-served patients, representing the next biggest opportunity for the leading medical device manufacturers. China remains the world’s most populous country in the world and is simultaneously home to a large patient base. China is home to more than 100 million people who are 65 or older which illustrates that it’s a country that
market like telecommunication company, media company, IT company etc. One more example is in circulation channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
A
Cult brand
*Loyal customer : Believe in Apple and Jobs – Buy whatever Apple make / Spontaneously advertise Apple’s product
Effective Marketing
Effective advertising : ‘Think different’ campaign, ‘Get a mac’ etc…
Macworld Expo : Draw a large gathering of media representatives and spectators
Apple store(Offline) : Giving customer chance of experiencing Apple
market couldn’t accept them)
Enthusiastic employees : Proud of working in Apple – Believe they are changing world in better ways, not just making electronic products.
Flat& casual working atmosphere
Cross-functional team
Service platform for the iPhone, iPod Touch and iPad
Huge success but didn’t make much revenue for Apple
Have to overcome english-based operation
Easy to
market introduced this server, the company could reduce the server space and maintenance cost. G market is currently using this hybrid server mainly on customer information part and planning to adopt this server to other parts.
2.2 TMX5000
G market uses a device named “TMX 5000” located on the front side of web application server. This device accelerates SSL speed, balances the server load