Marketing Myopia generation is fundamentally due to business executives misjudge the law of industrial development and industrial environment.
Theodore Levitt cited the four widespread beliefs of the executives lead to Marketing Myopia. In this section, Theodore Levitt cited one of the four widespread beliefs of the executives lead to Marketing Myopia: The growth is assured by an expanding and
market currently, they will when they ready with its cheap cars.
3) Competitive Pressures from sellers of substitute Producers
The threat of substitutes to the automotive industry is fairly mild, especially in North American market. In North America, dwelling sites are geographically dispersed except for a few metropolitans such as New York. In addition, not many cities are providing su
pressure and crisis, Heineken has offered, as part of a coalition of major alcohol beverage companies, a package of industry activities in a number of developing markets to the Director General of the WHO. The actions include ensuring responsible alcohol marketing, combating drunk-driving and to get a better insight on the impact of non-commercial (illicit) alcohol in society. These actions are c
respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.
marketing crisis that almost forced the Beetle to exit cannot be left out either.
Opportunity
The research results showed that the New Beetle was appealing to various groups of consumers. This means that there exist a large targetable customer bases and market opportunities. In addition, the success of products such as New Passat and the success of target advertising the youth show the prom