The reason why we choose the Bacchus as
our main subject
The Bacchus case, which a top drink for 40 years have been lose its occupancy to the another strong competitors, the Vita500.
The legend of the Bacchus, an immobile top (a start~2002)
1-1. The Bacchus marketing mix (4ps)
market which was “Blue Ocean”
In 1999, they changed their company name to a new brand “CESCO”. On the occasion of Well-being trend, CESCO became a front runner in the pest control market which was “Blue Ocean”
Effort to change customer’s recognition.
However, it was not easy to keep the first position, making the market introduction stage to growth stage. Because, even though C
the possible liabilities this product/service may pose? What are the insurance requirements?
- 손해배상 책임 리스크는 없음
Related Products/Services and Spin-Offs
What new product/service spin-offs could be developed to meet the ever-changing market needs in this industry or others?
- 관련 서비스 : 소비자 조사, 인터넷을 활용한 주문연계 서비스
Major Stages
Management Innovation
Idea generation
Idea screening
Concept Development And testing
Marketing Strategy development
Business analysis
Product development
Test maketing
Commerciali zation
Kraft’s
Product
Life Cycle
Ⅰ. 국제금융시장
국제금융시장은 관점에 따라 다양하게 분류 정의될 수 있다.
첫째, 국제금융거래에 참여하는 당사자들의 거주지 국적에 따라 외국시장(foreign financial markets)과 역외시장(offshore financial markets)으로 구분할 수 있다. 외국시장은 거래당사자 중 거래지와 국적이 다른 일방이 참여하는 경