-보고용 개요-
1. Problem and Objectives
Ⅰ.Problem
①Sales volume 판매실적
☞ 규모 대비 저조한 매출 – 月 60,000,000(₩)
②Market share 시장점유율
☞ 0.00012% (전국기준)
③Profit level 소득수준, 이익수준
☞ 약 月 22,000,000(₩)
종합: 자체 조사 결과 Product(맛)에 대한 불만족이 8.5% 정도이고 주
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
Before Jan 1994
Product-by-product based on cost of production
Price decision process
Unit cost + Wholesale margin + Retail margin + VAT
This method is criticized for rigidity caused by government
After Jan 1994
Re-agreement after 3 years with SNP(제약협회)
Each company restrict their medical payments instead of giving them liberty of pricing decision.
Definition
Incentive
1. Marketing environment analysis
A. Market environment
Demand
환경오염의 심각성이 제기된 이후 세계 각국은 환경산업 에 투자를 해왔다. 정수기 산업은 오염된 물을 깨끗이 정화해서 먹을 수 있는 물로 바꾼다는 의미에서 환경산업의 일부라 할 수 있다. 환경산업은 소득이 증가하면 그 시장의 규모도 증가하는
I. Introduction
1. The Land Rover
Land Rover now is well-known automotive company, known for the best SUV specialty brand. It has been leading the market for more 60 years suggesting the standard of 4WD(four-wheel drive) in the market. Land Rover's parent company is the Rover group which is the largest auto company in UK. Land Rover has persisted producing 4WD since its first launch in 194