marriage market scale is over thousand hundred million
-USA SND is the third biggest market following online game and digital sound part
미국 온라인데이팅 산업은 온라인게임, 디지털음원 분야에 이어 3위의 성장속도를 보이고 있고 2012년 초 기준 시장규모는 약 4조원(그룹폰 비즈니스는 1조의 시장규모) 입니다. 모바일 데이팅시장
market stagnation
Having criticism that people are divided in economical classes
Criticism that the company changes sacredness of marriage
into merchandise
Q1) Does DUO give opportunities to see others before Matchmaking?
The core importance of DUO service -> verification of identification
Alternative plan
Participating event to people who are verified but not a member of DUO
3. Changes in matchmaking market
Because of various economic crisises in a modernized society, people started preferring to economic stableness. As they pressed with time became aware of the needs to an efficient matchmaking service, matchmaking companies such as 'Duo' and 'Sunoo' have appeared.
Ⅱ. The main issue
1. Introduction of Duo
① Position of Duo
Duo is the market leader in
rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life after marriage, physical assault rate is 23.5%, emotional violence rate is 50.7%, financial violence rate is 13.9% and sexual abuse rate is 13.5%.
Telecom 10%
China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan
Customer base mostly in rural places
China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by cooperating with Ericson
China Telecom : Has the largest WiFi wireless broadband network in 250 major cities
Relatively Smaill market share