mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides to
It is very interesting case that the dinosaur of retail chain stores is showing lowest performance in South Korea which is only 1/100 size of U.S.
What prevents Wal-Mart Korea from transferring their business model in Korea? How serious is the problem? Do these problems have solutions? We can find the reasons of performance difference from the viewpoint of Standardization and Localization.
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a
1. Introduction
As technology was developed, electricity has become an essential energy to the public at large. That it, the consumption of electricity have been increasing. So, power generation equipment need to be expanded. There are several types of power generation system by generating facilities. Although the nuclear power plant's initial construction cost is expensive than other types o
model to inquire policy-direction fluctuation of the project, and categorize the fluctuations to problem streams, politics streams, policy streams.
II. 'Ondol Welfare Project' of Seoul
Ondol welfare project is Seoul’s welfare policy which is formally adopted at Nov. 14, 2011 directly after the accession of Park Won Soon to the mayor of Seoul. Ondol welfare project started from winter counte