massof people is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values of the endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model effe
Of VAriance)]은 '아노바'라고도 읽으며, 각 케이스의 관찰값과 평균 간 차이인 편차를 제곱해 합산한 후 표본크기로 나눈 분산을 이용해 2개 이상 집단 간 평균 차이를 검증하는 방법이다. 이 분석은 독립변인이 2개 이상 범주수준으로 측정된 질적 데이터이고, 종속변인이 유사등간수준 이상으로 측정된
of 10% in 2011 by creation of growth markets. For each business segment, the Company's Cosmetics Division is focusing on procuring competitiveness in the Asian markets through reinforcement of R&D activities to provide differentiated products and services. For the personal care products business or “Mass Cosmetics & Sulloc Division,” the Company is intent on strengthening domestic market com
Mass Index) : 신체질량 지수=체중/신장(m)의 제곱
- BMI는 25단계가 있다( The National Institutes of Health 지정)
- BMI가 30 이상 이면 비만이다.
원인
- 칼로리 섭취가 에너지 소비량을 초과할 때,
여분의 칼로리는 Obesity로 이끄는 fat의 형태로 몸에 저장
1. Genetics Factors : 관련 자료는 증가, 전체적으로 설명하기
Selective use of the media
- Selective exposure, perception, and retention
Agenda Setting
Uses & Gratifications model
New technologies : TELEVISION
Media Effects redefined
From attitude (behavior) changes to
cognitive changes
Most information
which we can usually get is from mass media.
Media effects are powerful
as we saw.