SPA?
-Specialty store retailer of Private label Apparel
-The Entire Clothes-making process
(procurement ofmaterials, product planning, development and manufacture)
Ex) UNIQLO, ZARA, H&M, Mango
ENTRY MODE
-Joint Venture
Doing Marketing and distribution in Korea Market
Lotte shopping Co. LTD(49%)
+
Fast Retailing (51%)
→FRL KOREA
Powerful distribution channel
Reducing
of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looki
of Ralph Lauren brands, 7 brands are apparel brands and the other is home collection.
b) Korea
Ralph Lauren entered the Korean market in 1986. As the entry mode, licensing was used. Doosan Corporation, the licensee of Polo Ralph Lauren, has been distributing Polo Ralph Lauren’s products through 175 stores for the past 12 years.
The Company considers South Korea as one of its key markets bec
of company, so they emphasize operating a black rather than satisfaction and welfare of employees
4.5 Shared Values
The shared values of SMRT can be described as making citizens happy by fast and safe metropolitan transportation. We can know it from its mission and visions. Its mission is ‘Create an open future and a pleasant life through safe and fast modeof public transportation, coupled
model in their advertising such as "Kim Hye Su" ,"Ahn Jeong Hwan".
- Mart business department (core of new circulation)
This department is recently established to conquer the mass market in 2000. This department is trying to produce its products as lower price, higher quality based on the customer's life style.
- Special sales business department (the leader of niche market)
Thi