Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
of Silicon Valley and Hollywood, referring to all aspects of cinema digitalization, from digital cameras replacing film stock, to computer-generated effects replacing physical special effects.
2. Influences of Convergence
Digital Convergence means not only relationship between product-product and technology-technology, but also causes progress of human life. Maybe our digital life wills worl
home-shopping companies: GS, CJ, Hyundai, Lotte, and NSS, the concession rates are quite similar except Lotte. Lotte took almost 35%, and rest of four companies took around 33%. But one thing to notice is all of five firms were taking high concession from SMEs, which mean relatively small suppliers could have suffered from the burden of high concession by the pressure ofhome-shopping companies.
of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There
of won makes financial market get confused so KOSPI fell to 1870 line.
2. Background of Currency Wars
① Reasons for intentional devaluation
As the price to buy a particular currency falls so too does the real price of exports from the country. Imports become more expensive too, so domestic industry, and thus employment, receives a boost in demand both at home and abroad. However, the price i
[경영] 빅마트의 마케팅 전략(영문)
[MIS] 디지털 컨버젼스 WiBRO, DMB and IPTV(영문)
환율전쟁(영문)
