Smart phone make people surffing the internet anywhere and make easy to approach social media. In social media people upload a picture or restaurant which they ate. That makes other people, who look at that social media like blog or facebook, etc., hungry. So we can think about these social media not only the human networks but also food industry marketing or some of promotion ways. Now we should
media
+
high level of GRP based on reach
Desire[2months]
7,289682,000 won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that
media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
approach target customers
Select effective channel considering budget and expense
Weekly Magazines & News Paper
Ex. Hangurae21, Maxim, Woman magazine, etc.
Readers characteristics = Target customers
Emphasizing the key message ‘Crossfit for everyone’
Differentiating the detail messages according to the media
Explain the fact that everyone can join Crossfit
Stimulate target cu
MyStarbucksIdea.com is an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience.
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was c