Bullet theory
Behaviorist psychology
Instant, direct, and uniform effects
The members of audience are Powerless
(S-R model)
Selective influence theory
Two-step flow
Mediaeffects
on attitude change in a political context
Selective use of the media
- Selective exposure, perception, and retention
Agenda
media.
Traffic information is broadcast using wire and wireless telephone network, wire and wireless Internet, and other wireless data networks. Traffic Information System has to accept these characteristics of transmitting media, so traffic information data should be managed.
Regional Traffic Information System controlled by each local broadcasting company gathers traffic state data from
Target in Media Mix
20 ~ 30대 남자 직장인
제품에 대한 충성도 형성 이전 단계
면도기에 고관여 스타일
자기 스타일 관리에 관심이 많음
자신을 위한 투자를 아끼지 않음
좋은 정보 공유와 유포에 책임감을
가지고 있음
여론을 형성하고 이끌어나가는 20대-30대 직장인을 Main Target으로 하여
M
What is SNS?service or program
which
enables make & form
personal relationship
in cyber-space
중략
Good effects of SNS AS MEDIA
Influence on political issues
Diversification of marketing methods
Rapid conveyance of information
bad effects of SNS AS MEDIA
False information
Public opinion formed by minority
Emotional means of communication