3. 정보사회 속 MediaRevolution 정보는 매체의 발달과 함께 그 사용과 가치가 증가하고 있다. 그만큼 정보사회에서 매체(Media)의 역할은 매우 중요하다. 20세기 초반에는 감각매체, 실물매체, 기신매체, 언문매체를 기반으로 한 통신, 신문, 방송 등의 대중매체가 중심이 되는 아날로그 매체시대였다. 정보의
media. He thinks that we have the self-control, so we can turn off e-mail or Twitter when we work, put away our Blackberry at dinner time, ask our friends or parents to call you to bed at a designated hour. In addition, the Internet and information technologies are helping us manage, search and retrieve our collective intellectual output at different scales, from Twitter and previews to e-books a
Introduction of Clay Shirky
An American writer, consultant and teacher on the social and economic effects of Internet technologies
A social media theorist
Other writers
Steven Pinker
An experimental psychologist, cognitive scientist, linguist author of popular science writing
New technologies are the only things that would keep us smart
revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s r
occupational status->
Elevation of women’s social status
“As fashion images in magazines, music videos, films, the internet and television, speed their way around the world, and they create a ‘global style’ across borders and cultures.”
I. Industrialization i) Change in occupation ii) Elevation of women’s status
II. Culture i) Media
ii) Globalization