entertainment. You start your day with a workout at the gym, you catch a glimpse of the morning newspaper, we play CDs on the way to work, we listen to a radio talk show on the way home, we use email to contact friends etc.
Time is attention: Demand for leisure is affected in a complicated way by the cost of time to both produce and consume entertainment products. E.g. reading a book uses more
In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use the contents through voice, data and video and can be connected freely in cell phones and wireless Internet
for blocking,
both in English and in Chinese, using the Google search engine, and placed the top results
into our list of URLs to test. We tracked approximately 5,000 additional sites submitted by Internet
users to our Real-Time Testing System (http://cyber.law.harvard.edu/filtering/china/test) through September 2002, and we received email suggestions of further sites to test. The result of th
timedia devices. LG is on hand to ensure that they have the products and services they need to access information without space and time restrictions.
* Home Entertainment
- LG's digital display products have a customer-oriented design and use cutting-edge technology. This division of LG is at the forefront of developing ground-breaking digital products and technologies that are
won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs