The Retention FunctionDecay : The power law of Forgetting
망각함수는 멱함수에 가깝다
= 망각의 멱함수 법칙
(The power law of Forgetting)
멱함수 :
처음에 급격히 부적으로 감소하고 시간이 지날수록 감소하는 폭이 줄어드는 함수
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A theory of associative interference
목록1(frog-tire)과 목록2(frog-door) 연합 상황
False Memory ?
What’s False memory?
- the recollection of an event, or the details of an event, that did not occur
- effected by prompts and cues
- one ofthe memory failures
"Lost in the Mall"
Experiment done by Elizabeth Loftus and Jacqueline E. Pickrell
Purpose
to implant a false memory of getting lost in the mall when they were 5 years old.
Our Experiment
Hypo
of new beetle.
Also new beetle can be reminded of baby boomers, but they think Beetle is just ‘toy car’, that images light. So, young generations are the best selection of targeting.
SWOT analysis
Strength
New Beetle is a German car with a tradition. It has a good performance based on the outstanding technology with the technological know-how ofthe German automakers.
Henry Lee Lucas was one of America's most prolific serial killer.
Lucas confessed to involvement in about 600 murders
Some experts think that the reason he became a psychopath is because of his poor childhood experiences.
Biological Factors of psychopaths
Abnormal Function ofthe ‘Frontal Lobe’
The Frontal Lobe controls the power of memory and thinking
Declan Murphy’
My argument in this essay is that, after the French Revolution, the English Romantic self, as represented in several poems of William Wordsworth, goes through a purifying process for its identification, but as represented in the poems of Percy Bysshe Shelley, it also goes through a purgatorial process for its annihilation in the later Romantic period. The process for Wordsworth is primarily acco