change of well-being – focused on grains & nuts have extended to
taste and decorations
Developing more exotic & fusion menu with well-being will be preferred
For stability on sales addition of variety submenu.
return of the bygone menuby reinterpreting it a new way
Consumption has become center of the trend
addition of culture space at the conventional burial
menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants
menu?
• Place : What is the best way to improve its in/ex-terior?
• Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부
menus that costs 3,000 Won and Burger King applied a burger costing 1,900 Won mainly targeting the consumers who are seeking low price food.
Despite from the aspects of price, in the near future the fast food industry is projected revenue increase in 2010 of 3.0% to $183.99 billion, up from 3.3% decline to $178.59 billion in 2009. Moreover, the industries are expected to shift toward healthier
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard