of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are ove
of them and choose the right strategic choice that fits to their situation. That is what strategic management process is.
2. Company Descriptions
Brinker international
1) Introductions
Brinker International, Inc. (or simply Brinker) is a multinational hospitality industry company that owns the Chili's Grill & Bar and Maggiano's Little Italy restaurant chains. The company headquarte
restaurant by service type. There are 3 service types. First one is table service. It is the type that when consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere and high quality of service. In table service, there are American service, French service and Russian service. Second on
of culture. One reliable documentary takes an example of Starbucks at Seattle as a failure case of standardized coffee franchiser. Even if Starbucks at Seattle was the first open branch, they have lost popularity.
2) From Fast Food to Slow Food: Well-being Trend
With the industrialization and modernization, once fast food was indispensable and many restaurants offering fast food and takeo
: What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities ofmenu price