people seek a break from a cycle of boredom and fatigue.
2. Theoretical Principles
Perishability- u can’t keep it, store it, you can have movie with DVD, but you can’t have the experience, you can’t keep the experience. Price overcome issues of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenir
Retired-husband syndrome
originally, the more husbands help housework, the more satisfied wifes are
however, husbands not only interferes housework (not helping but only interfering) and follows everywhere wife goes
this conflicts with women’s tendency to expand their social activity as they get older
For healthy retirement
importance of conversation
conversation bases respect
people decide not to wear underclothes.
Underclothes’ Advantages
① strengthen the prevention of cold
② help to solve the problem of peripheral
circulation disorders
③ offer moisturizer effect for patients
with skin problem
④ make underbelly warmer
⑤ provide pr
people of various generations (20 teenagers, 20 in twenties, 20 in thirties, and 20 in forties) to examine their awareness of negative aspects of mome-zzang syndrome and to find out proper ways to reduce them.
And after we read an article, we sent an email to the writer (professor of Ewha Women's Studies Department, Kim, Eun-sil) to know more about the effects of mass media on