The manufacturing process of the lactic fermented milk
The manufacturing process of the lactic fermented milk is classified as following below.
1. Manufacturing process of milk (Up & Midstream.)
Skim milk (milk) puts into dissolution tank and U.H.P(a high temperature sterilizer) then transfer into cultivation tank. It transfers to be homogeneous and remove the microorganism aga
오염물질의 현저한 저감, 자원 및 에너지의 절감 등 을 통해 환경개선에 크게 기여하는 사업장
장점
▶친환경적인 경영과 기업의 사회공헌을 통해
서울우유의 소비자 인식 변화
▶서울우유 여러 계통의 사회봉사를 통해
기업 이미지 상승효과
▶직원들에게 사회공헌을 통해 그 의미를 알
CMPB found out
Opportunity
in the ethnic groups
in composition of California
Increasing
Population of
Latinos
Invest in R&D to expand the number of flavors available.
Expand the potential usage occasions.
Cooperate with consumer packaged goods companies
for joint promotions.
If KDIA(Korea Dairy Industries Association) wants to advertise "Got milk" on TV, is it possible to succ
3. Milk industry traits (chracter)
① Industry traits(chracter)
- High wall and local-concentrate market
② Industry development.
- 'Milk market's rate of growth' are decreased, but spread of well-being trend,
incerase of level of national income, incoming of western's dietary life, for this
reason 'premium milk market's rate of growth' is increased.
③ Chracters of business
4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected