menu is reduced to nine items; hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie.
ⓜ 1954 Ray Kroc started franchise business with McDonald’s.
ⓜ 1961 Hamburger University1 opened and introduced Hamburgerology
ⓜ 1966 Ronald McDonald was introduced on the first TV Commercial.
ⓜ 1967 McDonald’s Goes International and the first international restauran
2. Product’s standardization by limiting menu
* the first development of managerial guideline in 1957
- manual included 50 thousand of item
- Standardization of beef in size, weight, shape
- Hamburger included same amount of pickle & ketchup
in every chain store
- Standardization of french fries in size
- Standardization of recipe in milk shake & ice cream
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Promotion: 아침음료를 즐기는 고객에게 10%할인을 해준다.
(OPEN ~ AM 9:00)
소셜 마케팅과 쿠폰, 전단지 등 홍보로 고객 확보
브랜드 로고로 디자인 한 텀블러나 머그컵 등으로 사은품 행사 진행으로 고객도 확보와 브랜드 인식 강화
인근 식당과 제휴해 식사 후 영수증을 가져오면 할인해 주는 등 제휴 마
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m