The manufacturing process of the lactic fermented milk
The manufacturing process of the lactic fermented milk is classified as following below.
1. Manufacturing process of milk (Up & Midstream.)
Skim milk (milk) puts into dissolution tank and U.H.P(a high temperature sterilizer) then transfer into cultivation tank. It transfers to be homogeneous and remove the microorganism aga
EXECUTIVE SUMMARY
The appearance of the new product in the banana flavor milk market is the hot issue of the field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their product, and it imply its competitors have artificial color in contrast with it.
2. Background of the concept of MIS
Comparing to other product, dairy products such as milk requires the highest quality of taste and freshness through all the process from the ranch to the market. Lots of people today receive milk. Each time when they drink milk they expect freshness. Therefore the company should predict the exact demand, construct sophisticated customer database, logistics &
Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in health, Namyang started to release 'delicious milk - organic', 'VIP vitamin milk'. Even when we look only at milkproduction, Namyang produces various kinds of milk.
Raw milk
Fat-low, Fat-free milk
Lactose free milk
High calcium milk
Sterilized milk
DHA milk
Vitamin fortified milk
Goat’s milk
Has growth promotion and longevity effect.
Has antitumor activity.
Promotes immunity.
Good for teeth.
Good for healthy skin
Good for internal organs
Drink everyday
Drink at night
Drink cool milk
Drink white milk
Don’t drink with chocolate, sugar, a