I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지
Origins of Emotional Disturbance
-irrational thinking is so wide-spread, people have a strong biological tendency to
think dysfunctionally and believe that life should go their way
-하지만 사람에겐 불합리적인 생각을 고칠 능력이 있다
-childhood difficulties and traumas contribute to think and act in unhealthy way
-Emotional disturbance= irrational thinking + life exper
emotional aspects.
Weakness
However, the prices were high compared to the other competing small cars. Also, since the unique design could give the toy-like feeling, consumers might doubt if it’s really drivable. These negative aspects are the weaknesses of the New Beetle’s image. The fact that the car went through a marketing crisis that almost forced the Beetle to exit cannot be left o