the other hand, shortcoming is
1) withstand to Apchukryeok, force that press, but is weak in tensility, force that pull.
2) because weight is high than strength, weight of building is heavy.
This is repletion fairly by high-strength concrete and light weight concrete development, use.
3) expense that construction period (term of work) is prolonged and makes mold by use of mold much Deum .
on These three reasons, we will look carefully about product and promotion in 4Ps strategy.
Ⅲ. Dr. You's Marketing Mix (4Ps)
(1) Product
-Systematic Product
They are not just making and arraying well-being products. They make products for each segmented customers. For example, Golden Kids for babies, Weight Loss Bar for dieting people and Energy Bar for men.
-Good Ingredients
Media Strategy
Media objectives
- 우리가 사용하고자 하는 미디어로 reach의 도달률을 78~80%로, frequency를 8번으로 정하고 이루고자 한다.
- 우리의 미디어로 타겟이 되는 2,30대 직장인들에게 2012년부터 2013년에 걸쳐 카누의 인지도를 높이고 구매의사를 자극한다.
Media class : 신문, tv, 라디오, 잡지, 옥외광