“소비자들이 어떠한 상품과 서비스를 살지를 결정할 때, 다른 누군가의 추천은 가장 신뢰되는 정보이다. 비록 새로운 미디어 기술들이 세계화된 사회를 만드는 역할을 할지라도, 많은 구매 결정들은 여전히 확실히 국가적, 문화적인 태도에 기초한다.”
-휴대폰을 통한 검색엔진과 배너광고 그리
bannerads as a great way to promote its site to Web surfers.
But many of those early on-line selling efforts were conducted by magazine sales people who didn’t really understand how the new medium worked. Thinking of bannerads in the same way as they thought of a 30-second television spot or a print ad in a magazine, they sought to base their prices on the number of people who would see an
mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of us
Moblie ads?
A type of Smart Media Ads
Interaction, Personalization
It can be targeted definitely
more than the existing ads
The most basic mobile ads
Every mobile phone supports this
One-Way SMS
Two-Way SMS
The displeasure from
“Spam message”
America’s largest online retailer
CEO & Founder Jeff Bezos
Headquartered in Seattle, Washington, USA
Amazon employs more than 31,200 around the world
Has established saparate websites in Canada, China, France, Germany, Japan, and United Kingdom
1994 : Jeff Bezos founded Amazon.com
1995 : Launched Amazon.com Inc. on web
1997 : Added CDs & Movies to the website
1998 : Added some new item