2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
domestic currency.
Increases the domestic money supply.
• That is, non-sterilized intervention.
LM curve shifts right, Y increases, R decreases to its original level.
Result is higher Y and R.
3. Exchange Rate Policy
• Downvaluation -> Exchange rate increase
IS curve shifts right, Y and R increase.
Higher R increases for
Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes
domestic demand
Unsettled issues about music copyright
A state of saturation in subscribing
Emphasis on strength
▶ Differentiation in banking/music
services
▶ Distinctive cell phone (by an
association with CYON, Can U)
▶ Appeal to low-price seekers
Make up for weakness
▶ Improve the quality of a calling
service
▶ Strengthen mobile contents
In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use the contents through voice, data and video and can be connected freely in cell phones and wireless Internet