attributed to the fact that Cyworld did not follow the trend of openness. That is why a new profit model is desperately needed by SK. Since more people are now using web portals through smart phones, we will focus on the mobile users. So in this paper, our group aims to present a smart way of increasing the traffic number of NATE, thus creating more value of the firm. We will discuss the current
mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of us
from 10.9% to 16.1% in a year. In contrast, RIM, which has the second largest market share, faced a drop in market share from 20.9percent to 19.4percent.
Recently, Apple launched the iPad, which is a ‘table PC’. Basically it enlarged the iPod Touch, and strengthened the performance. This is a completely new product, and Apple seems to have positioned the product in the net book mark
new online shopping way, ‘chapping', it hopes to make new paradigm of open market. It is naturally considered that online shopping is done by "ONESELF," however, 11ST is created to have unique attributes for entertainment to enjoy online shopping with others.
WHAT IS OPEN MARKET
All the retailing method in e-commerce is called 'online market'. This includes both general shopping mall opera
P&G는 세계적으로 최고의 marketer로 명성을 얻고 있는 미국의 큰 기업이다. 80개 이상의 major 브랜드를 갖고 있는 P&G는 세계적으로 370억불 이상의 연 수익을 올리고 있다. 유니레버와 함께 P&G는 세제, cleaning 용품, 개인 care 제품에서 강력한 글로벌 우위를 점하고 있다. P&G는 제2차 세계대전 이후에 제품을