mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging ma
use in many different applications, some of which are:
* Transportation:
Picture 5 Use to NFC
Contactless payment of tickets while using buses, taxis or railways can be done. Check-in and checkout can easily be done merely by using the mobile phone to touch the NFC tags. The amount will be debited to the source of payment immediately.
Picture6 NFC of SKC&C
* Credit card payments fo
In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use the contents through voice, data and video and can be connected freely in cell phones and wireless Internet
wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking(tagging). By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media
mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphoneusers are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billio