전략적 실패 ( “우리가 어느 날 마주칠 불행은 우리가 소홀히 보낸, 지난 시간의 보복이다” )
모두들 ‘모바일 시대’가 도래 할 것이라는 것을 예상하였으나, 그것이 과연 ‘언제’일지가 관건이 였는데, 이 시장의 흐름을 주도하지 못하였다.
경기종목을 수영이나 잠수대결로 바꾸면 된다
컴
mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billio
ICT ?
Information & Communication Technology
First used in 1997 in a report by Dennis Stevenson to the UK government.
Today,
The range of goods and services delivered via the medium of ICT continues to expand.
Companies and organizations, and related value chains and value networks need some sort of IT support.
In the past,
ICT, just regarded as only new kind of technology
lo
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
Shipments will rise to 544.7 million in 2015. This means that 30.5 percent of all cell phones shipped in 2015 will have the capability to conduct mobile commerce using NFC technology.
NFC promises to revolutionize the way consumers pay for goods and services by allowing them to use their cell phones to make purchases. With NFC, consumers can pay their bus fare, buy a plane ticket or make an ATM/