Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla o
Chinese-character card
translated English-language operating systems into china.
a piece of hardware that attached to PC motherboards.
so NTD bundled the Legend card with the imported PCs it distributed.
accounted for 38% of company revenue and 46% profit.
NTD was renamed Legend Computer Company and Designed and manufactured own high-quality technology products.
Legend launch
Early Overseas Chinese
Overall History
• Origin of overseas Chinese
• Poverty
• Southeast
• Regular occurrence
• North people’s attack
• 唐人街( Chinatown)
• Commodity economy
• Over 100,000 people
• Start to form network
• Mass migration
• Spread worldwide
• Nationa