important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashionleaders because more than half of the people in their 20s to 30s think they are fashion followers
as well.
To Zara, fashion is about customers needs and reactions interacting with new designs and therefore produce a better product. For this, Zara especially focused on flexibility and vertical steps of production line to quickly adapt to fast changing customers' needs. Our group believes that hospitality business is also related to this fact and if we follow the steps of Zara's strategy t
as high-end brand.
B. LG
LG Corporation is the second largest corporation in South Koreaafter Samsung Corporation. LG Electronics was founded in 1958 at Seoul, South Korea. LG Group wasa merger of two Korean companies; Lucky and GoldStar.
LG Company’s strategy for gaining market share is two-fold: fast innovation and fast growth. The company’s core competencies of product leadership,
a strong bond of unity, and many muslim women living in abroad decided to wear hijab and show who they are. However, western society averses to it, so it became a symbol of resistance of western. Many muslim women living in western struggle with the ban on hijab, and wear it asa sign for their fightings.
⑤Fashion item
Hijab is now a part of fashion. With a long history of hijab, its design
asan alternative to a mask, asa simple method of hiding the identity of a woman who was traveling to meet a lover, or doing anything she didn't want other people to find out about. More pragmatically, veils were also sometimes worn to protect the complexion from sun and wind damage (when un-tanned skin wasfashionable), or to keep dust out of a woman's face, much as the keffiyeh is used today.