Ⅱ. Management Policy of 7-ELEVEN
7-ELEVEN’s management focuses on kindness, sanitation, merchandising, fresh products. Keeping its supplies fresh everyday is highly vital for any convenience store.
① Kindness: 7-Eleven consider all aspects of its services from customers’ view.
②Sanitation: 7-Eleven employees always do their best to keep the store envir
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
PROGRESA
The first conditional cash transfer program
Offered money to poor families, only if their children regularly attended school
Families with high school students received more
Families with female students received more
-Intro
Each fall, Forbes magazine publishes a list of the four hundred richest Americans. So vast is the wealth at the top of the American economy, even in a weakened state, that being a mere billionaire is barely enough to gain admission to the Forbes 400.
In fact, the richest 1 percent of Americans posses over a third of the country’s wealth, more than the combined wealth of the botto