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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
, discrete second phase, 중간금속화합물, 석출물 형성
Ga, In은 Al보다 particle size가 큼
고용한 초과 시
합금의 second phase는 cathodic 반응 속도 증가
matrix로의 Al 손실 과정을 증가시킴
합금의 morphology와 조성의 국부적 불균질은 부식의 특별한 형태를 발생
ex) intergranular corrosion
exfoliation corrosion
Morphology
Morphology is the study of word formation. (p.79)
‘morphe’ = to form (Greek)
Morphology → the structure of words
Syntax → the structure of sentences
Issues in Morphology
(1) Boldest can be divided into two parts (i.e., bold
+est), each of which has a meaning: bold cannot.
☞ Morphemes
(2) The word boy has a meaning in and of itself, the
Keff, Km, Kp : the effective thermal conductivities of the composite,
Metal matrix, Particles
φp : the volume fraction of reinforcements
a : the diameter of the reinforcement
- hc : the boundary conductivity.
Advantage
The air travels across the short
length of the fins laterally, rather than longitudinally down
the long length.
Focused on placing
Nowadays, the internet became an important factor in which neologism is produced. In the survey of Koreans, almost all participants who were in their teens or twenties know most of the words included in the questionnaire which often are used in the internet. The internet is useful to communicate with many people, directly. So, through the internet attitudes of teens and those in twenties become h