Geography
Shopping Media Future Urban scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
The process of gathering useful information
Evaluation of selected alternative
Beliefs and values of the existing information structure is a combination of
and dispatch tends to emphasize the safety and friendliness.
- Demand appears to be concentrated (In other words, you need the appropriate demand management policies).
③ Identify growth opportunities
- Market Forecast for Commercial Market
1) Optimistic outlook : In the commercial market, many institutions on the outlook for growth, but opaque to see a future global market expands, the grow
and Sweden-based H&M. Moreover, the fact that these competitors’ brand stores are mainly clustered around Myeong-dong is a major threat to SPAO.
B. Customer Analysis
a. Segmentation
SPAO divides its customers to geographic and demographic segmentation. Geographic segmentation divides the market into different regional units such as customers in Seoul, Il-san, An-san, Bucheon and Pusan. Al
and traditional scenes in one sight, and dynamic and calm atmosphere in one place. However, Seoul city’s marketing strategy is somewhat ambiguous and not persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysi
Religious NGO
Protestantism NGO - Food For the Hungry
Who are they?
Food for the Hungry is a Christian Non-Government Organization
Food for the Hungry reflect the love of Christ in short-term Emergency relief and long-term work to end world hunger.
They walk with churches, leaders and families in overcoming all forms of human poverty by living in healthy relationship with God
1)Vision