Executive Summary
The screen quota has long been a hot debate in Korea’s multilateral and bilateral negotiations. Although the screen quota was given considerable exemptions in the Korea-Chile FTA, recent ratification of the FTA with the US paints a drastically different picture. The mandatory days were cut to half from its previous number as opposition from the movie industry continues. In
1. What competitive forces have challenged the movie industry? What problems have these forces created? what changes have these problems caused the movie and televisions studios to make?
어떤 경쟁적 영향(힘, 요소)이 영화 산업에 도전해 왔는가? 이러한 요소들이 어떤 문제들을 만들었는가? 이러한 문제들이 영화와 티비 제작사로 하여금 어떻게
of scale
Acquiring the bargaining power
With cable TV company, IPTV
Short-term strategies
CO-production strategy
Industrial economic benefits
Cost variance
Economies of scale
ex)
CJ Entertainment
Total movie solution
Investment – Production – Distribution – Screening
2. Targeting to global movie market
3. Good downloader campaign
Maintain the current screen quota system, but the film
industry needs government support for sustainable
development
Hollywood's big capital
can destroy the entire
domestic film industry
Hollywood's big capital
Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib