The multi-domestic strategy has some characteristics. Resources are dispersed throughout the various countries where the firm does business, decision-making authority is pushed down to the local level, and each business unit is allowed to customize product and market offerings to specific needs. The corporation as a whole foregoes the benefits that could be derived from centralization and coordin
resources.
Establishing high tech clusters
Trying to break away from reliance on
existing resources.
Strong driving force and consistency of policy coming from concentrated power of government.
Weakness
Reliance on natural resources.
Uncertainty of market.
Political conflict between oligarch and Cremlin
Multi-cultural and inter-racial society
(a big element of confl
Strategy
Multi-brand
- For diversification of product and service - Reaction for variety demanding of customer e.g Holiday Inn Express, Holyday Inn Garden Court, Holiday Inn etc.
Low price Hotel - Good facilities and service like luxury hotel
Franchise System - The first user - 5 advantages (for hotel)
Human Resource - HR responsibility model - Succession planning model
resource planning software(ERP), SAP and non-SAP banking applications, legacy systems
Database
Oracle
Hardware
IBM
Operating System
IBM AIX
II. Multi Brand CRM (SAP CRM + SAP NetWeaver TM)
The challenge
Volkswagen Financial Services pursues a consistent CRM strategy in customer care. Processes and company organisation structure have been organised according to customer grou