I. 다문화교육을 위한 수업설계
1. 문화를 활용한 수업의 필요성
지난 2006년 대한무역투자진흥공사(KOTRA)는 미국, 중국, 일본, 독일 및 러시아 등 해외 주요국 소재 무역관 직원들의 현장경험을 바탕으로 다음과 같이 효과적인 수출 마케팅을 위한 '비즈니스 마케팅 팀'을 제시했다.
한국에서는 제
Ⅰ.Multiculturalism in America
1. Multiculture in America
What is Multiculturalism?
19th C- America experienced massive immigration.
The United States has just one culture
→ The culture of variety
To know how many individual cultures exists in America, is to know how many exists inthe world.
The United States of America thrives on diversity.
→
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. Theinformation is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
1. The reason why we chose Coca-Cola
-We know that the Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is the best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was boug