training programs, and to eventually become a top star.
The process of SM in entertainment industry is well defined as the basic value chain model of manufacturing. There are usually five categories; R&D, Supply, Production, Distribution and marketing. SM engages in R&D as producing new conceptual development, and other cooperation with composers for music production. Next step is supply, discov
music videos, the story line of television shows, or news programs.
PPL is relavant to Figure & Ground
When viewer see some program he/she can find that program is ground and advertisment is figure
Increasing Brand Image
Cost Effective
Shows products strength naturally through the story.
Increasing consumers recognition
Overcome Zapping
If PPL is unsuitable with the specif
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
with dynamic Haeundae's image.
ⅳ. Front Gate
The reason of improvement
Novotel's front gates are too narrow and low. The height is just 2M and this fact makes people annoyed. Especially, material of gates doesn't seem luxurious.
The direction of improvement
1. Broaden the entrances and lengthen around 3 meters.
2. Material of gates must be luxurious with marble.
3. Change the image
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.