change facilities
Target Customers
- Groups of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Scho
♠ 1. Names ♠
(1) Naming traditions
1. 미국의 전 대통령 빌 클린턴이 김영삼 대통령과의 만남을 위해 남한을 방문했을 때, 그는 한국 대통령의 부인을 자꾸 Mrs. Kim이라고 말했다. 남한 당국자들이 불쾌하게 여기자, 미국 대표단들은 당황했다.
2 잘못하여, 클린턴 대통령의 고문관들이 한국의 이름 짓기
name; actually in 1961, the first time when it was established, it was called as ‘군사원호청’(the administration of military veterans). Then in 1985, its name was changed into ‘국가보훈처’(MPVA). MPVA is a central administrative agency and affiliated organization of the prime minister. This organization is making policies regarding these issues such as compensation, education,
name was changed to Acer, and it went public, coinciding with an all time high on the Taipei stock market. The firm had achieved a reputation for innovation. Leveraging its close co=operation with the dominant American microprocessor Intel, Acer was repeatedly among the first companies world-wide to market computer in the basis of newly developed chips. In 1986 it beat IBM and was second only to
change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in in