situation of bottle water market
① Government-backed bottled water market
The water industry has grown up to a massive size. It is not only an essential element but a product that creates value in itself. There is fierce ongoing competition to enter and monopolize the water industry, but the market in Korea is still in its initial stages.
If the 19th Century is seen as the gold rush, the
Focused on the product with
‘Alkali regenerated water’
Tried to deliver
healthy and soft image
Cool and young image for Target customers ofWomen in 20s
Emphasized ‘mildness’ by promotingto ‘shake’ it
Main Competitors
참이슬
M/S : 47.1%
진로
Long History
First Mover Advantage
2 types for different
products: Classic & Fresh
좋은데이
Ⅰ. Introduction
1. White soup ramen
There was a big hit in Ramen industry in 2011. So many people tried to eat white ramen. Market portion of white ramen was so large. Especially 꼬꼬면 was a number one brand in ramen industry for some months.
This big hit came from TV program 남자의 자격. There was a ramen contest in this program. 꼬꼬면 took first place in this contest. Most pa
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies in order for them to adjust to the new circumstances.
★Writing : Writing is one of the most challenging task for novice L2 learners. Considering students’ ability, the lesson asks for a minimum amount of writing. The students read the passage and fill in the blanks thereby using focused grammatical form within context. Also, students are asked to write a short sentences using subjunctive mood in order to express their feeling on hypothetical pos