And in that country, the number of mobile phone and internet user is extending explosively. These make new business opportunity to Google. To seize these attractive emerging market, Google has to compete with local brand in that country, and to beat that local brand Google needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We cal
and external expansions at the same time. Especially external expansion has been accomplished by merger and acquisitions activities.
Big and rosy flow for new revenue source has been emerging to the world IT market. That flow is about online photo finishing market, which has been accelerated by the spread or digital cameras, camera phones, consumer, needs changes and so on.
In its efforts to
and it is difficult to turn up the market share.
But recent changes in customers’ needs and environments
gives chance to transform threats into opportunities.
Market Segmentation
We defined place and price/function as
the 2 most important factors that determine the sectors.
By Place
Divide into 2 Sector : salon and non-salon
Non-salon: Usually sells at supermarke
and Services
당사의 새로운 정수기는 기존 정수기와는 달리 수돗물내의 모든 성분 즉 미네랄을 포함한 모든 성분을 제거한다. 즉 반도체 공정에서 사용하는 초 순수와 같은 물을 생성한다. 만들어진 초 순수에는 음용을 하는 소비자의 건강상태에 따라 제조된 성분의 영양분이 자동으로 혼합되어 최종 음
and the investment for toilet is not persuasive with Korean as well. Moreover, the price of our product can make some trouble according to our survey on preference price of potential customers.
Next one is opportunities. Thanks to the explosion of interest on well-being, sales volume of health related devices has been dramatically increasing. Particularly, 'Doctor Looloo' is not only the simple