advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them how muc
Work Attitude
It is a common belief that advertising companies have free and casual cultures since they deal with tasks that require high degree of creativity. Mr. Baek confirms this prediction. He says, employees need autonomy to adapt themselves to works that are different every day. They should not work like a machine. Also, the company should provide some relaxation for them to release str
attitude toward a certain brand. Unfortunately, none of these global brands have a nationwide service network to compete with local brands, and such a fact significantly weakens the competitiveness of Dell.
F. Macroenvironment
Looking at the industrial, economic environment of the market, the computer industry world-wide has a limited growth, and growth for the desktop market has already stoppe
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf