파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
of problems. Furthermore, using drug can bring negative image of Amsterdam. In other words, now the Amsterdam is considered that not a suitable place to go with family.
3. Opportunity
The Dutch government promoted the policy that is very friendly foreign enterprise. For instance, the best example is NFIA services. As a government agency, the Netherlands Foreign Investment Agency (NFIA) facil
of chains is decreasing dramatically, while Lotteria still remains the first place in both sales and number of chains. Due to the anti-fast food syndrome, competitors like McDonalds and Burgerking are either cutting down their price or presenting premium burgers in a relatively higher price. Moreover, the burgers within Lotteria such as Bulgogi Burger, Terri Burger, and Chicken Burger, are also o
of product. The purchase motif is positive. However, before this advertisement campaign the product was placed in the low involvement informational sector of the grid. People bought the product to stifle their hunger at the time. They didn’t see much benefit to be gained by consuming the product but just consumed it because they didn’t have anything else to eat. Thus, they were purchasing it
of warehousing fees
Weakness
-Selling on the internet
-The image of low price
-The unsatisfied service
-Low brand awareness
Opportunities
-Increasing demand laptops
-Increasing customized consumption
-Diversification strategy by introducing many new products to its range Threats
-Strong Competitors
-Low demand from enterprise-size consumers
-Strong personal ties between corporation m