new brand name ‘Lexus’ for their new product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to Toyota motors including a 20% premium price to their future cars. Moreover, from developing a premium brand (Lexus), Toyota pushed aside the big 3 competitors in the US market and ranked 1st among vehicle industries worldwide. Until 1989, Japanese vehicles were alread
New Albany, Ohio and employs about 9,500 people. The company recorded revenues of $3,749.8 million during the financial year ended January 2008, an increase of 13% over 2007. The operating profit of the company was $740.5 million during FY2008, an increase of 12.5% over 2007. The net profit was $475.7 million in FY2008, an increase of 12.7% over 2007.
1-2. Financial Statement Analysis
1) Sale
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
new products. In addition, this resulted in a damaged brand image after criticism of product quality
II. Analysis of Market Environment
A. Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label
Korean websites, at 790 million. This is also the maximum record for Cyworld itself, since the beginning of its service. The number shows what big influence the company has to the internet users- overpassing all the other webs! However, compared to this identifiable fact indicating the huge success of Cyworld, it is missing some marketing strategies to maximize their profit. These kinds of blog-r