emerging market
Emerging market (like BRICs) growth rate is much higher than developed country. And in that country, the number of mobile phone and internet user is extending explosively. These make new business opportunity to Google. To seize these attractive emerging market, Google has to compete with local brand in that country, and to beat that local brand Google needs localization.
2.4 M
emerging hybrid car market and economic recovery.
2) The Potential Entry of New Competitors
The barriers to enter the automotive industry are substantial. For a new company, the startup capital required to establish manufacturing capacity to achieve minimum efficient scale is prohibitive. An automotive manufacturing facility is specialized, and in case of failure, it could not be retool
emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital of Putrajaya. In the late 1990s, Malaysia was shaken by the Asian financial crisis as well as political unrest caused by the sacking of the deputy prime minister Dato' Seri Anwar Ibrahim. In November 2007, the country was rocked by
emerging market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances
force “traditional” media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristi