new CONVERSE
* CONVERSE performance art
-> write, draw, paint, color white man with CONVERSE
* Enjoy your night with CONVERSE
-> wear CONVERSE and get discount at the bar
- Converse need to inform
targets of converse’s different concept
- Converse need to induce brand recall to consumers
- So our media objective is attaining
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
expression. It is effect to privacy invasion prevent. Also vote through Internet, induce citizen’s political join, so show off democracy country characteristic.
5. Internet media of China & British
The Rate of Internet usage
400 million people in China is currently using Internet in 2010. (CNNIC, 2010)1 (total population: 1.33 billion) And 38.8 million people in Britain is curr
Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds
New Definition
CONTEMPORARY TOPICS 1
UNIT 1. PSYCHOLOGY : Happiness
Good morning, everybody. Today I want to get started with the main topic of this course; Happiness. First, I want to talk about how psychologists like myself measure happiness. Then we'll look at some common characteristics of happy people. And finally, we'll look at whether or not we can change our level of happiness, in other words