① Define what marketing and discuss it's core concepts.
✓ 마케팅의 정의
마케팅의 사전적인 의미는 생산자가 상품 또는 서비스를 소비자에게 유통시키는 데 관련된 모든 체계적 경영활동입니다. 미국 마케팅 학회(AMA)는 마케팅이란 ‘개인과 조직의 목적을 충족시키는 교환을 창조하기 위하여 아이디어, 재
one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situation analysis of beer market and each company.
Chapter three includes analysis of consumer behavior and satisfaction about Hite beer and Cass beer.
Chapter four concludes with the remark that Hite beer should implement aggressive marketing and create brand-new flavor beer.
product lines of MP3(iPod), smart phone(iPhone) and tablet PC(iPad), Apple has achieved a convergence among different types of mobile devices as well.
No other company has achieved such an accomplishment like Apple yet, but companies like Microsoft or Google are trying hard to catch up and outperform Apple.
5. 5 FORCES (Why did you choose O-S as an industry?)
NEW ENTRANTS => weak
Consid
new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring ma
behavior. It is called moral hazard. “Moral hazard is a special case of information asymmetry, a situation in which one party in a transaction has more information than another. Moral hazard occurs when the party with more information about its actions or intentions has a tendency or incentive to behave inappropriately from the perspective of the party with less information.”
In this cas