Framing Theory
The phenomenon that media is reconstructed by the specific point of view.
It provides the overall interpretation of news information’s supplying way.
Framing affects “How We Think”.
Comparison analysis of U.S.A., Korean and Chinese daily newspaper’s
coverage about 911 terror
/ 유세경, 김미라/ 2002
미국, 한국, 중국 일간지의
9.11 테
1. Newspaper
Hypothesis 1
One will select a certain media,
depending on one’s previous political tendency.
->Selective Exposure
Hypothesis 2
Does selection of certain media can have
effects of one’s retention of the message?
->Selective Retention
What is world cup?
About the FIFA World Cup
Famous international association football competition;
Same status as the Olympic Games;
Every four years a time.
In 1904, FIFA was founded.
In 1914, Olympic tournament
In 1920, first international football championship in 1920
Summer Olympic Games
In 1924, start of FIFA’s professional era
In 1930, first World Cup in Uruguay
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media