Global Expansion
Offices and factories in Japan, China America
Exporting product to over 80 countries
in 2009, set up office in Vietnam & Russia
5 Forces analysis (In China)
Many available
options
-Little regulation-Not requiring high technology-Fierce competition
-Monopoly‘Gangsabu’ (Taiwan) ‘Namgazone’ (China)
-Imitation products
-Cheap & abund
= In 2011, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2010, the new demand is created by the advent of white noodle market in the latter half of the year 2011. E
밀가루의 종류 ( 단백질 함량 )
강력분 (Bread Flour)
경질의 밀을 원료로 한 것 (경질 밀가루)
생산국가 : 캐나다 미국
단백질 함량 : 11-13%
용도 : 습부량이 보통 35% 이상인 밀가루로
빵용과 식빵용으로 적합
연질의 밀을 원료로 한 것 (연질 밀가루)
생산국가 : 미국의 태평양 연안 및 오스트레일리