Community Nutrition
Children
Child Obesity
Easy to get Adult Obesity
Hyperlipemia, High blood pressure, Diabetes
Causes
Genetic fator + Food environment
Overeating, Lack of Exercise
Psychological cause, Eating habits
Treatment
Control the intake of energy
Behavior modification
Exercise cure
Cavity
Sucrose on teeth lactic acid Cavity
Difficulty of chewing ca
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
The objectives of American
nutrition policy
. There are more than 580,000 people dead in one year because of the insufficient movement and imbalance food intake : chronic disease, arteriosclerosis, stroke and CVD
2. Unhealthy eating habits and insufficient movement lower the quality of life
3. The increasing number of children obesity become a serious problem in the USA
=> Chronic dis
problem and the purchase motif was negative. However, this has been changed to transformational through this campaign. Now, people buy tuna because they are aware that tuna contains many nutrition and is very effective for diet. Hence, the current position on Rossiter and Percy’s matrix is on the low involvement transformational. This is shown on the diagram.
Rossiter and Percy Matrix Analys
Ⅰ.Backgrounds1
Why Mongolia?
Large land few population
Shortage of vegetables and fruit
Low management cost
Why greenhouse?
Bad climatic conditions
Short growing season
Little vegetables and fruits
Objective specific target :
The analysis of effect of green house project on poverty reduction in Mongolia and the proposal to continue the project sustainably.
Ⅱ.Evaluatio