problems
-Minimum possible quality score
2.0 by J.D. Power and Associates
-‘Cheap price, low quality’ image
2) Cannibalization problems for
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
-Invest in sale incentives,
not brand image
4) Tension between H
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
R&D fee by changing colors, design and fabric little by little. They usually make one classic item more than 100million. So they can reduce their cost even if they use a high-grade fabric such as cashmere or cotton.
Then HOW did UNIQLO solve the "quality" problems ? People have some fixed ideas that products made in china are low in quality. To break this idea, UNIQLO rebased about 50 standards
problem of KT and we think we can look problems from a business administration perspective, especially formation design perspective.
Therefore, we want to check what their problem is and we try to suggest how to solve those problems.
II. Problems
Problem 1) Dogmatic and Powerful Executives, strategic and ethical problems of organizational culture
In 2002, government privatized a public enter
(2) Vision
We are committed to human healthcare
We make healthy culture
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
Own shopping website & Open market: 11st, G market, etc.
focused on Online
Over The Counter < prescription only medicine
drugstore < large hospital
Transactions with drugstores↓ hard to sell produ